Prime Infra is the core infrastructure arm of Enrique K. Razon Jr. focused on developing, designing, managing, and operating key infrastructure assets that enable the delivery of services in Renewable and Sustainable Energy, Water, Construction, and Waste Management.
Prime Infra engaged the services of Vitamin B to further strengthen the credibility, impact, and influence of the conglomerate to the market. Vitamin B identified the Prime Infra’s brand architecture to define its business and to accommodate growth. After determining the mission, vision, and purpose of Prime Infra, Vitamin B came up with the brand story of “Better Infrastructure. Better Economies. Better Lives.” to communicate the conglomerate’s purpose and vision.
Vitamin B was also involved with PrimeBMD, one of Prime Infra’s subsidiaries, in defining its positioning and its purpose, mission, vision, and values.