This particular project with Bonifacio Art Foundation, Inc. (BAFI) consisted of two phases: phase 1 for donor generation and phase 2 for its launch campaign. Being the first of its kind in the country, the science museum had to be self-sustaining. With this in mind, Vitamin B developed strategic recommendations for business sustainability.
Because the science museum was envisioned to be a showcase of what we know, how we know it, and what we do with what we know, it was only fitting for the science museum to take on the brand name: The Mind Museum. For the logo and brand identity, we took inspiration from science and what we use to perceive and understand it—our brains.
Today, The Mind Museum is the 1st LEED-certified museum in the Philippines. Aside from reminding the public that science is indeed alive, the museum is all about educating children that with science, they have hope for the future.
Brand Strategy & Positioning