Gamifying Property

Ayalalopoly is designed as a gift for valued client Ayala Corporation. Taking inspiration from the classic board game Monopoly, Ayalapoly showcased the range of Ayala Land’s portfolio, from affordable residential products to luxury developments. It also featured sister companies BPI (Bank of the Philippine Islands) as the banker, Globe Telecoms and Manila Water for utilities, and Ayala Malls for other properties.

Brand Strategy & Positioning