In 2007, Vitamin B was appointed to do the full rebranding of Community Innovations, Inc., a company under Ayala Land, Inc., to position the brand in the market. This project called for developing its brand-driven communications, from external launch campaign, to company culture and employee engagement.
As a brand, Alveo captures the qualities that put the business at the forefront of its industry. As a company that’s vibrant, upscale, dynamic, and innovative, it is a paragon of a modern and forward-looking way of life.
Vitamin B continued its partnership with the company over the years and is responsible for branding its most iconic developments. Today, Alveo is a multi-awarded property developer that has grown to become Ayala Land’s #1 revenue contributor.
Brand Strategy & Positioning