Introducing an innovation in transport to stakeholders

Ascent, a pioneer in helicopter ride-sharing services, brought its platform in the Philippines as an effort to address the country’s growing problem of traffic.

With knowledge that start-ups have difficulty in securing government permits and industry partners, Vitamin B defined Ascent’s brand positioning and developed a stakeholder message framework to clearly communicate its purpose to key stakeholders such as the Department of Transportation, Civil Aviation Authority of the Philippines, media, and business associations, among others. With successful launch communications, Ascent was able to secure all the permits for its main launch.