This particular project with BAFI consisted of two phases: phase 1 for donor generation and phase 2 for its launch campaign. Being the first of its kind in the country, the science museum had to be self-sustaining. With this in mind, Vitamin B recommended a business strategy that would render the museum as a learning venue.
Because the science museum was envisioned to be a showcase of what we know, how we know it, and what we do with what we know, it was only fitting for the science museum to take on the brand name: The Mind Museum. For the logo and brand identity, we took inspiration from science and what we use to perceive and understand it—our brains.
Brand Strategy & Positioning